Outcomes
Module learning outcomes shall enable you to:

• Understand the importance of developing a competitive strategy
• Apply a strategic framework to support a sustainable competitive strategy
• Analyse and use selected analytical tools, for example “Blue Ocean Strategy”
• Evaluate alternative strategies and be able to understand the process of selecting the best one(s)

Indicative Content
This module shall cover:

• Understand what strategy is and the relationship between vision, mission and strategy
• Strategy formulation—the “SWOT” approach
• Conceptual models for strategy development including cost leadership, differentiation and cost focused strategy and “Blue Ocean Strategy”
• Analyzing the phases in strategy development including examining any competitive advantage and predicting future trends
• Creating and selecting strategy alternatives

Outcomes
Module learning outcomes shall enable you to:

• Understand the role of marketing and the marketing perspective
• Understand what marketing does, its tools and thought processes in the 21st Century
• Identify the “Five Ps” of marketing (Positioning, Product, Pricing, Placement/Channels and Promotion) and their Importance to business success
• Identify the changes and trends affecting the “Five Ps”, and the how to better manage their impact in the marketplace
• Apply some marketing tools to each of the “Five Ps” and linking them to formulate a marketing plan

Indicative Content
This module shall cover:

• Marketing philosophies
• Roles, trends and developments in marketing in the 21st Century
• The marketing mix and application for positioning, product/service, price, place/distribution channels and promotion
• Consumer and organizational buying behaviour
• Developing marketing plans
• Implementation and delivery of marketing plans

Outcomes
Module learning outcomes shall enable you to:

• Understand the principle roles of a manager and the five fundamental functions of management
• Analyze and understand leadership styles for day-to-day application
• Apply different approaches to motivating staff
• Understand teams and other organizational structures
• Close employee performance gaps and aligning it to corporate strategy and goals

Indicative Content
This module shall cover:

• The five basic functions of management
• Engagement leadership to lead employees toward organizational goals
• How to motivate, increase morale and enhance productivity
• Being a team leader and building effective teams
• Performance management and conducting effective performance reviews
• How to manage organizational change
• The McKinsey 7S Model to align skills and share values to support organizational strategy and change

Outcomes
Module learning outcomes shall enable you to:

• Understand HR’s role as a vital contributor to an organization’s success
• Discover strategies to attract and retain top talent
• Examine best practices for managing performance and creating a compensation, training and benefits system that drives bottom-line results
• Analyze HR issues and develop action plans for you can implement in your organization

Indicative Content
This module shall cover:

• The changing role of HR
• The HR function
• Performance management
• Employee relations and engagement
• Benefits and compensation
• Organizational and employee development
• Developing HR action plans and implementation

Outcomes
Module learning outcomes shall enable you to:

• Analyze a set of financial statements and evaluate the financial health of the business
• Know what the key financial performance measures are and how to improve them
• Understand the financing alternatives available to a business and their pros and cons
• Analyze a business unit’s costs and identify means of improving profitability
• Evaluate projects to determine whether they are practical and financially viable

Indicative Content
This module shall cover:

• Financial statements of a company including its balance sheet, profit and loss and cash flow statements
• The accounting process and annual report
• Evaluating financial statements for non-financial considerations, liquidity, leverage and profitability
• Performance measures such as Return on Net Assets, Economic Profit, Weighted Average Cost of Capital
• Improving a business unit’s operating performance
• Financing the business such as leveraging, short and long-term financing alternatives and equity
• Cost analysis and profit planning
• Types of capital expenditure decisions
• Calculating Net Present Value, Internal Rate of Return and Profitability Index etc

Outcomes
Module learning outcomes shall enable you to:

• Recognise the purpose and process of project management
• Examine the roles, responsibilities and needs of project team members
• Identify and apply critical project management tools
• Identify stakeholders, their relationships to each other and how these relationships affect projects
• Recognize stakeholder issues within the organization
• Identify and apply critical communication tools and protocols

Indicative Content
This module shall cover:

• Key project management terms
• Five groups of the project management process
• Estimating project activity accurately
• Identifying and aligning the project stakeholders
• Evaluating the project charter
• Validating project requirements against the SMART Tool
• Understanding and creating the Work Breakdown Structure (WBS)

Outcomes
Module learning outcomes shall enable you to:

• Encourage the emergence of ideas and implement them to increase your organisation’s performance
• Enhance your team’s ability to be self-directed
• Become an enabler to assist others to develop their potential
• Save time and free up more energy
• Increase your team’s self-sufficiency, adaptability and ability to react quickly
• Unleash your team/organisation’s potential for innovation

Indicative Content
This module shall cover:

• Encouraging the emergence of ideas and initiative
• Promoting the implementation of ideas
• Supporting ideas through to execution
• Supporting innovations that go beyond your area of expertise