Participants will be awarded a Diploma of Achievement in Marketing upon successful completion of the Module.
The Module1- Marketing Segmentation
Learning Outcomes
On completion of this module learners will be able to:
- Acquire the ability to identify and analyze market segments from an organization and industry sector.
- Acquire the ability to apply various techniques and tools to enable the adoption of appropriate marketing strategies align to the different market segments.
Topics covered include
- Preparing for market segmentation
- Scope of Segmentation
- Portraying how a market works and identify decision-makers
- Developing a representative sample of different decision-makers
- Accounting for the behavior of decision-makers
- Forming market segmentation
- Determining the attractiveness of market segments
- Assessing company competitiveness and the portfolio matrix
- Realizing the full potential of market mapping
- Predicting market transformation
Assessment
50 Multiple Choice Questions which must be completed within 1.5 hours.
Recommended study time in notional hours
200 hours for each Single Subject Diploma.
Delivery Mode
Mode A: Fully Taught mode
Each fully taught Module has a recommended face to face lectures and tutorials of not less than 12 hours.
Mode B: Blended Learning mode
Each blended Module has a recommended face to face lectures of 6 hours of face to face lectures and provide full access to online learning material.
Mode C: Fully Online mode
Each fully online Module will provide full access to online learning material.