Single Subject Diploma in Market Segmentation

Participants will be awarded a Diploma of Achievement in Marketing upon successful completion of the Module.

The Module

1- Marketing Segmentation

Learning Outcomes

On completion of this module learners will be able to:

  • Acquire the ability to identify and analyze market segments from an organization and industry sector.
  • Acquire the ability to apply various techniques and tools to enable the adoption of appropriate marketing strategies align to the different market segments.

Topics covered include

  • Preparing for market segmentation
  • Scope of Segmentation
  • Portraying how a market works and identify decision-makers
  • Developing a representative sample of different decision-makers
  • Accounting for the behavior of decision-makers
  • Forming market segmentation
  • Determining the attractiveness of market segments
  • Assessing company competitiveness and the portfolio matrix
  • Realizing the full potential of market mapping
  • Predicting market transformation


50 Multiple Choice Questions which must be completed within 1.5 hours.

Recommended study time in notional hours

200 hours for each Single Subject Diploma.

Delivery Mode

Mode A: Fully Taught mode

Each fully taught Module has a recommended face to face lectures and tutorials of not less than 12 hours.

Mode B: Blended Learning mode

Each blended Module has a recommended face to face lectures of 6 hours of face to face lectures and provide full access to online learning material.

Mode C: Fully Online mode

Each fully online Module will provide full access to online learning material.

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