Participants will be awarded a Diploma of Achievement in Digital Marketing upon successful completion of the Module.The Module
1- Introduction to Digital Marketing and Strategies
On completion of this module learners will be able to:
- Develop an actionable digital marketing plan to allow growth of business.
- Use tools such as RACE Framework and SEO Friendly Content Writing to implement in the marketing side of a business.
Topics covered include
- Digital Marketing Primer
- Audiences and Brand Development
- Planning and Strategy
- Research Methodologies
- Collaborative Practice
50 Multiple Choice Questions which must be completed within 1.5 hours.
Recommended study time in notional hours
200 hours for each Single Subject Diploma.
Mode A: Fully Taught mode
Each fully taught Module has a recommended face to face lectures and tutorials of not less than 12 hours.
Mode B: Blended Learning mode
Each blended Module has a recommended face to face lectures of 6 hours of face to face lectures and provide full access to online learning material.
Mode C: Fully Online mode
Each fully online Module will provide full access to online learning material.