Executive Diploma in Marketing Management

1- Brand Management

Overall Learning Outcomes

On completion of this module learners will be able to:

• Acquire the various key concepts and principles relating to branding.
• Acquire the knowledge and ability to apply various techniques and tools used in brand management.

Topics covered include

• What is a Brand
• The importance of Brands
• The attributes of a strong brand
• What is Brand Management
• The Purpose of Brand Management
• The Brand Equity Concept
• Strategic Brand Management Process
• Strategic Brand Management Guidelines

2- Business to Business Marketing

Overall Learning Outcomes

On completion of this module learners will be able to:

• Acquire the various key concepts and principles relating to Business to Business Marketing.
• Acquire the knowledge and ability to apply various models, techniques and tools used for managing B2B Marketing strategically.

Topics covered include

• Business to Business Marketing Basics
• Making Sense of Markets and Customers
• B2B Marketing-International
• B2B Marketing- Specifics
• B2B Marketing Models
• Strategic B2 B Marketing Management
• Business Marketing Evaluation and Control
• Implementing a Value Creation Organization

3- Product Management

Overall Learning Outcomes

On completion of this module learners will be able to:

• Acquire the various key concepts and principles relating to product management.
• Acquire the knowledge and ability to apply various techniques and tools used conceptualizing, commercialization and launching of new product including managing product life cycle.

Topics covered include

• Overview and opportunity
• New products successes and failures
• New product development process
• Concept generation and testing
• Test marketing
• Product launch and commercialization
• Product life cycle

Course Structure

An Executive Diploma comprises of three correlated modules. Our Executive Diplomas are professional diplomas delivered in a manner that gives you the flexibility to learn at a time and place that suits your personal and work life. You can embark immediately on an Executive Diploma knowing you can fit it into your schedule.

Assessment

There are 50 Multiple Choice Questions (“MCQ”) for each module. If you start an MCQ session please remember that it will time-out after 1.5 hours. You have three attempts at the MCQ to achieve a pass mark, which is set at 50%. This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.

Admission Criteria

You should show that you will be able to fulfil and benefit from the objectives of the diploma or certificate and be able to achieve the required standards. Although no prior knowledge is required you should normally be at least 16 years old and have the following:

• Level 2 (QCF) Certificate; or
• 4 GCSEs at grade C or above; and/or
• Relevant work experience.

Delivery Mode

Mode A: Fully Taught mode

Available at selected Approved Learning Centres. For each module we recommend that Approved Learning Centres provide at least 12 hours of face to face lectures and tutorials.

Mode B: Blended Learning mode

Available at selected Approved Learning Centres where classes are held plus learners are given a complete set of learning materials to facilitate independent study which can be accessed through our designated Learning Portal.

For each module we recommend that Approved Learning Centres provide between 6 and 12 hours of lectures/tutorials and that you spend at least 12 hours learning online.

Mode C: Fully Online mode

Learners are given a complete set of learning materials to facilitate independent study which can be accessed through our designated Learning Portal. For each module we recommend at least 24 hours of online learning.

Location

For the Blended and Fully Taught modes please Contact Us for an Approved Learning Centre near you. Please note we are constantly adding Approved Centres.

For the Fully Online Mode you may enrol immediately.

Credits and Student Learning Time

Each module carries 20 credits and therefore an Executive Diploma should be completed in 6 months.